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They're basically right --and I've got some proof
I have something to offer to the discussion. I January I defended my doctoral research on how does the media that we consume affect our brand attitudes, if at all. My findings don't bode well for traditional media and traditional advertising. Here's what I found. Brands are very valuable corporate assets, Google's brand alone is worth ...
Posted to
Ad Report Card
by
Pscybermedia
on
August 11, 2009
McDo and the Fat Pimp
There is a famous story in advertizing that has to do with why McDo failed here in Paris at first. They'd done their due diligence, chose thei locations (Champs Elysées, no less!) and paid for a grand opening. On openiong day there werea ctually people queued to get in;.. Then, the results started comiongin and tneyw ere confusing. The data ...
Posted to
Food
by
Richelieu Jr
on
June 26, 2009
People hate Twitter
It seems like only media outlets trying to be hip with the ''young people'' give Twitter any weight. The rest of us see it as a tool for self-important jackasses to draw attention to themselves, and another outlet for spam. Facebook's status update accomplishes the same thing, but also has photo sharing and games and other applications. I think it ...
Posted to
Press Box
by
rockingbeat
on
June 18, 2009
Toilet Paper Is Archaic & Disgusting
http://nonpretentious.com/2009/06/16/toilet-paper-is-archaic-disgusting/
Posted to
Brow Beat
by
nonpretentious
on
June 16, 2009
What about the Bottom Buddy? . . .
... which I think is the name of an assistive device marketed to the disabled for some time now. See http://www.assistivedeviceskey.com/category/893348 I think it and similar products are now being marketed to the corpulent, as well. http://www.oversizesolutions.com/Bottom_Buddy_p/529.htm?gclid=CIf-jr6-jZsCFR7yDAodoGO8qg How do the Comfort Wipe ...
Posted to
Brow Beat
by
Forestdweller
on
June 15, 2009
Rocks, paper....plastic?
Dear Slate, While reading Eliot Spitzer's intruiging sermon regarding the failings of our socialist experiment I couldn't help but notice the large credit card advertisement in the center of the article. Well done! Keep up the good work. Many thanks, Thoroughly Unemployed
Posted to
The Best Policy
by
moneymike
on
June 5, 2009
Mine is the worst
Is he joking? My issue of Mine is a collection of one-page fillers that at best get me to read the headline and at worst are inane and forgettable. Worst are celeb porn---little get to know the celeb peices that feature people from the various target audiences of the magazines. I never realized how cookie cutter these publications were until I got ...
Posted to
Technology
by
rmdash
on
May 27, 2009
Advertising is Itself Unethical
Every once in a while someone suggests that one of the pillars of the American hyper consumerism that is laying waste to the earth is morally questionable. The response is usually vitriolic. Here is no exception. Nevertheless, it is the job of people with sense to say the obvious over and over again: We can't have a world where everyone lives ...
Posted to
Technology
by
dianasatyr
on
May 15, 2009
If it might stanch the bleeding, they should try it.
Jack, your concerns are reasonable, but they're unlikely to work out in favor of the ''recyclers.'' It would just be logistically too hard to pull off in a way that would substantially undermine newspapers' charging for content. Typically, whenever blogs and other online news outlets summarize news broken by traditional media, the summaries ...
Posted to
Press Box
by
mombius hibachi
on
April 18, 2009
Quizno's: Does Gay Innuendoes Sell Sandwiches?
For some reason only an advertising executive can provide, Quizno's is running ads which have a talking oven with a tenor male voice saying how much he loves when the male cook sticks his torpedoes in him. I suspect if it was a female oven talking, women would be up in arms over a sexist male chauvinist commercial, but everything's ok if a a gay ...
Posted to
Ad Report Card
by
Usama3
on
April 4, 2009
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