enter the fray: our reader discussion forum
The Fray Browse by Tags
All Tags » advertising
  • They're basically right --and I've got some proof

    I have something to offer to the discussion. I January I defended my doctoral research on how does the media that we consume affect our brand attitudes, if at all. My findings don't bode well for traditional media and traditional advertising. Here's what I found. Brands are very valuable corporate assets, Google's brand alone is worth ...
    Posted to Ad Report Card by Pscybermedia on August 11, 2009
  • McDo and the Fat Pimp

    There is a famous story in advertizing that has to do with why McDo failed here in Paris at first. They'd done their due diligence, chose thei locations (Champs Elysées, no less!) and paid for a grand opening. On openiong day there werea ctually people queued to get in;.. Then, the results started comiongin and tneyw ere confusing. The data ...
    Posted to Food by Richelieu Jr on June 26, 2009
  • People hate Twitter

    It seems like only media outlets trying to be hip with the ''young people'' give Twitter any weight. The rest of us see it as a tool for self-important jackasses to draw attention to themselves, and another outlet for spam. Facebook's status update accomplishes the same thing, but also has photo sharing and games and other applications. I think it ...
    Posted to Press Box by rockingbeat on June 18, 2009
  • Toilet Paper Is Archaic & Disgusting

    http://nonpretentious.com/2009/06/16/toilet-paper-is-archaic-disgusting/
    Posted to Brow Beat by nonpretentious on June 16, 2009
  • What about the Bottom Buddy? . . .

    ... which I think is the name of an assistive device marketed to the disabled for some time now. See http://www.assistivedeviceskey.com/category/893348 I think it and similar products are now being marketed to the corpulent, as well. http://www.oversizesolutions.com/Bottom_Buddy_p/529.htm?gclid=CIf-jr6-jZsCFR7yDAodoGO8qg How do the Comfort Wipe ...
    Posted to Brow Beat by Forestdweller on June 15, 2009
  • Rocks, paper....plastic?

    Dear Slate, While reading Eliot Spitzer's intruiging sermon regarding the failings of our socialist experiment I couldn't help but notice the large credit card advertisement in the center of the article. Well done! Keep up the good work. Many thanks, Thoroughly Unemployed
    Posted to The Best Policy by moneymike on June 5, 2009
  • Mine is the worst

    Is he joking? My issue of Mine is a collection of one-page fillers that at best get me to read the headline and at worst are inane and forgettable. Worst are celeb porn---little get to know the celeb peices that feature people from the various target audiences of the magazines. I never realized how cookie cutter these publications were until I got ...
    Posted to Technology by rmdash on May 27, 2009
  • Advertising is Itself Unethical

    Every once in a while someone suggests that one of the pillars of the American hyper consumerism that is laying waste to the earth is morally questionable. The response is usually vitriolic. Here is no exception. Nevertheless, it is the job of people with sense to say the obvious over and over again: We can't have a world where everyone lives ...
    Posted to Technology by dianasatyr on May 15, 2009
  • If it might stanch the bleeding, they should try it.

    Jack, your concerns are reasonable, but they're unlikely to work out in favor of the ''recyclers.'' It would just be logistically too hard to pull off in a way that would substantially undermine newspapers' charging for content. Typically, whenever blogs and other online news outlets summarize news broken by traditional media, the summaries ...
    Posted to Press Box by mombius hibachi on April 18, 2009
  • Quizno's: Does Gay Innuendoes Sell Sandwiches?

    For some reason only an advertising executive can provide, Quizno's is running ads which have a talking oven with a tenor male voice saying how much he loves when the male cook sticks his torpedoes in him. I suspect if it was a female oven talking, women would be up in arms over a sexist male chauvinist commercial, but everything's ok if a a gay ...
    Posted to Ad Report Card by Usama3 on April 4, 2009
1 2 3 4 5 Next > ... Last »