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They're basically right --and I've got some proof
I have something to offer to the discussion. I January I defended my doctoral research on how does the media that we consume affect our brand attitudes, if at all. My findings don't bode well for traditional media and traditional advertising. Here's what I found. Brands are very valuable corporate assets, Google's brand alone is worth ...
Posted to Ad Report Card by Pscybermedia on August 11, 2009