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They're basically right --and I've got some proof
I have something to offer to the discussion. I January I defended my doctoral research on how does the media that we consume affect our brand attitudes, if at all. My findings don't bode well for traditional media and traditional advertising. Here's what I found. Brands are very valuable corporate assets, Google's brand alone is worth ...
Posted to Ad Report Card by Pscybermedia on August 11, 2009
Quizno's: Does Gay Innuendoes Sell Sandwiches?
For some reason only an advertising executive can provide, Quizno's is running ads which have a talking oven with a tenor male voice saying how much he loves when the male cook sticks his torpedoes in him. I suspect if it was a female oven talking, women would be up in arms over a sexist male chauvinist commercial, but everything's ok if a a gay ...
Posted to Ad Report Card by Usama3 on April 4, 2009