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  • They're basically right --and I've got some proof

    I have something to offer to the discussion. I January I defended my doctoral research on how does the media that we consume affect our brand attitudes, if at all. My findings don't bode well for traditional media and traditional advertising. Here's what I found. Brands are very valuable corporate assets, Google's brand alone is worth ...
    Posted to Ad Report Card by Pscybermedia on August 11, 2009

  • Quizno's: Does Gay Innuendoes Sell Sandwiches?

    For some reason only an advertising executive can provide, Quizno's is running ads which have a talking oven with a tenor male voice saying how much he loves when the male cook sticks his torpedoes in him. I suspect if it was a female oven talking, women would be up in arms over a sexist male chauvinist commercial, but everything's ok if a a gay ...
    Posted to Ad Report Card by Usama3 on April 4, 2009

  • 8 months later the eyes are bleeding

    I may have agreed that this ad found a balance between catchy and annoying when it first started airing sometime last spring. But it's December and still running. I have to change the channel every time it comes on. And the pain has gotten worse with Saved by Zero.
    Posted to Ad Report Card by Andrman on December 2, 2008

  • I HATE THE PIZZA HUT CALZONE ADS!!!

    For the past two weeks now, my roommate and I have have sat down to watch some TV starting @ ~7pm and ending ~9pm. In that span of time, every commercial break that plays we see at least two to three ads for the Pizza Hut Calzones, THE SAME ONE EVERYTIME! (sometimes playing with only one other commercial in between them!) Without fail we switch ...
    Posted to Ad Report Card by kspringz on August 14, 2008

  • Adrift in the World of the Slogan

    During a visit to Costco the other day, I spotted an impressive display of large American flags protruding from a box containing the caption “Capture the Spirit.” Down lower, in smaller print, I found “Made in China.” This caused me wonder what spirit I was intended to capture. I’ve since become more consciously tuned in to the messages ...
    Posted to Ad Report Card by Al Jacobs 1 on May 13, 2008

  • Humor and honesty works

    As a 41 year-old male, I am a little bit younger than the target demographic, but much older than the ''frat-boy'' demographic. Still, the first time I saw this ad, I laughed out loud. A short bursting cackle to be sure, but it is the rare commercial that elicits such a reaction. I do not find the manner in which this ad is presented offensive ...
    Posted to Ad Report Card by vezvilla on October 16, 2007

  • Patriotism... evidence of nostalgia?

    Why is is that the arguements I hear against these well thought out ads are always aimed at how ''fake'' the situations are... or how ''white-washed'' the picture... or how these ''kids'' are being sent off to die? It's an ad, not a documentary; it's thirty seconds or a full page ad, not a full expose'; and it's our (at least, a select few ...
    Posted to Ad Report Card by ALargen on August 19, 2007

  • C+

    I agree that the artwork and music are perfect. The animation is low key in a way that makes it stylish and stand out from past ads, and the music is catchy and up-beat (a welcome change from most anti-drug spots). My problem here is with how they are going about the subject. When it comes to pot, there are three categories of people: Those who ...
    Posted to Ad Report Card by GraphicsR on June 19, 2007