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  • McDo and the Fat Pimp

    There is a famous story in advertizing that has to do with why McDo failed here in Paris at first. They'd done their due diligence, chose thei locations (Champs Elysées, no less!) and paid for a grand opening. On openiong day there werea ctually people queued to get in;.. Then, the results started comiongin and tneyw ere confusing. The data ...
    Posted to Food by Richelieu Jr on June 26, 2009