Having driven a Jetta TDi for the past 6 years, here are my thoughts:
Diesel is much more expensive than unleaded right now. The price fluctuates, however, and I'd estimate diesel has actually been less expensive than regular unleaded in my area 25-30% of the time since 2002;
Biodiesel is usually less expensive than traditional diesel fuel. When/if someone gets around to developing a system that utilizes all the waste cooking oil that could be recycled to provide energy for diesel autos, it will be a truly remarkable day;
Diesel maintenance/repairs are, in fact, more expensive. My oil changes run about $100, although they're only recommended once every 10K miles;
At the time I purchased my TDi, it was the only Jetta sold in the US that was manufactured in Germany. The rest were manufactured in Mexico. At that time, Consumer Reports indicated the TDi was much, much more reliable than the other Jettas, although they questioned the wisdom of paying an extra $2,000-$3,000 for a 25-30% more fuel efficient car. The VW salesman tried to talk me out of the TDi for the same reason;
My TDi is certified an LEV (Low Emission Vehicle) by the state of Georgia and the US. Although it doesn't drive much louder than other cars/trucks it makes a funny (puttering) noise when idling. Also, the heat & defrost functions don't work until the engine has warmed up (about 2-3 minutes of driving;
I've been planning on putting at least 500K miles on my engine.