... selfish assholes. Actually, the "rude woman" in the original commercial was just pointing out that the Cheetos eater was (surprise surprise) hogging most of the machines.

Just as you'd expect. After all, what chubby wingnut chickenhawk out there doesn't munch cheetos as he plays computer war sims and urges President Bush on to invade Iran?

As for the commercial vibe itself, Seth Stephenson (or however you spell his name) is obviously easily pleased. It's just one more example of the tidal wave of "quirk" that's been sent over the past few years to drown us. Pretty boring, actually.