These ads are so lame, I doubt they will do anything at all for Holiday Inn Express. They were a total waste of money in my opinion. They were obviously created by idiotic college grads who have no brains and no finger on the pulse of anybody in America, least of all anybody who needs to stay overnight in a Hotel. I would have created a completely different ad campaign for the Hot Bar that is truly sexy and would make people want to stay at a HIE and eat at the breakfast bar,

Scene 1. A business man is getting ready to leave his room and is putting his jacket on, he is in a hurry to get out and get down to breakfast. So he walks quickly into the Bar and finds the line, he gets in line behind a beautiful woman who is looking over the items and making selections. So looking around you see he is grasping for something to say to her, so when she selects an item, I dont know what they got on it but this can be modified a little, but let's say she gets an omelot. He starts a conversation by telling her something about how to make an omelot, he is charming and smiles at her. she smiles back obviously pleased with him and asks him if he is a chef? he says back to her wryly, "No, but I did stay at a Holiday Inn Express last night!" She smiles, and looks up at the sign prominently displayed behind the bar with the words and logo Holiday Inn Express, then turns back at him and smiles and coyly says, "So did I,.... and I am staying another night,,," He smiles back, and says, "Me, too" obviously they have hit it off, then you can cut to the info part of the commercial. We got the message. Love can happen at the Breakfast Bar, so stay, eat.