I've seen the ads a few times and I guess I wasn't paying attention, but my husband and I actually thought that they were ads for Eharmony- as in, "Come to us because we are selective, and you will meet good people." I'm still not sure that that interpretation doesn't work.

For example, in the gay man ad (which made me laugh out loud), the rejected man didn't seem like a very good prospect for anyone, because he's questioning his sexuality. Nobody wants to be with someone who might change teams mid-relationship, gay or straight. As a straight woman, (if I were single) I would certainly want to avoid him, and I thought that Eharmony was trying to say that they would help me do just that.

Wow--talk about missing the point! This does point out the danger, though, of an audience that isn't capable of the attention span needed to actually grasp a clever advertisement!

There's NOTHING in the ad that suggest that he's "questioning his sexuality"--the point, in fact, is that he's NOT questioning it, despite the demands of the dating service (eHarmony) that he conform to their criteria. As a straight woman, you SHOULD avoid the gay man--I'm sure he'd be pleased if you stopped expecting him to hook up with you!