'Pimping' is not going to lose its negative connotations
by
nerdnam
02/11/2008, 8:03 PM #
Pimping, the activity, is always going to be a nasty thing, because it wil always have an ultra exploititive connotation--at least among people who understand what it is. Hence you can never use the word in polite company or in professional writing, at least not without intending to make a nasty reference.
"Steve Jobs came out today to pimp his new i-pony..." This is really not ever going to be an acceptable sentence in a respectable media outlet. In ten years, it will be even less acceptable, as the fad for its use will pass. In fifty years, it will probably be verbotten as its ugly racist overtones become more obvious.
And this is a good thing. Because we don't WANT ugly words to lose their ugly connotations. We need words like 'pimping' for those situtations when 'pimping' is exactly the right ugly word to use.
To claim that 'pimping' doesn't mean anything now among the young and hip is to claim the word doesn't have any flavor anymore and that all the juice has run out of it. But I don't think this is true. I think it's the young and hip who don't have any flavor or juice, if they think an ugly word like 'pimping' is OK to use in any situation. If 'pimping' is not an ugly word, than what word is?