Dan is being unfairly hard on folks when he suggests that people are lying when they tell pollsters that they'll save their tax rebate. Even though there's a bit of social pressure to say the 'good answer,' I'm willing to give folks the benefit of the doubt.
What's seems to be going on is that everybody experiences internal conflicts about identity.
On the one hand, we all want to appear as responsible citizens who manage their financial affairs in ways that will contribute to their long-term well-being.
On the other hand, we also want to belong to a tribe, to feel connected and to have a sense of who we are. Here in mall condo America (and in much of the advanced nations of the world) the way to do that is through shopping. Every purchase we make, from toilet paper to the car we drive says something about us to others. But this must constantly be reaffirmed.
So, we're torn. Do I stick the money in a CD earning a piddling 3% return or do I buy that Amy Whitehouse CD?
Of course, for those at the bottom of the heap, there may be no choice. The collection agency from the electric company or the furniture rental place may gobble it up. And those a little further up the ladder may see a new set of tires in their future. For them, the rebate is a temporary lifeline. But for those with the wherewithal to set it aside, there is this constant nagging pressure to revalidate who they are by getting that X Box or Martha Stewart sheets or a gun rack for their pickup.
Either choice conforms to the standards of the world. After all, the politicos in D.C. do want us to go a bit 'wild and crazy' with those rebate checks.