Though it didn't really sell a product, it promoted good feelings about the NFL-- it was especially nice that the two players are on different teams. And it was genuinely funny.

Yes - I agree. I rated that as my favorite, just ahead of the Coke-Macy's balloons and Will Ferrell. The worst ones (a crowded field) were from careerbuilder.com - a heart leaps out of a woman's chest and jumps up on her boss's desk - ugh! and also, a huge spider devours a friendly magical firefly (I'm a bit of an arachniphobe). Double ugh!

yay! this one was definitely my favorite too! i'm glad you mentioned it.