Re: It IS about the money
by
Philidor
02/03/2008, 2:32 PM #
Until as many copies of online applications can be sold for the same price as Office, the internet will be subordinate to pc software for Microsoft. That approach continues to work well; the newest Office was delivered on time with sales exceeding expectations. Your statement that Office has been plateauing seems in contradiction to fact.
There's a reason the person now in charge of Windows has Office experience. And that, despite loud predictions, there will be another "big bang" Windows upgrade in a few years. That reason is: people and organizations pay for new versions Windows. Beyond what would be expected from normal hardware replacement cycles and despite the decline in retail purchases.
Microsoft doesn't sell only that the software does what it did better. Instead, the company adds functionality to the operating system that had been considered applications. And those additions are not just bolted on; like Internet Explorer and Media Player, they're part of the operating system code.
And when Microsoft adds functionality, it also adds capabilities. Because almost everyone uses Windows, developers can assume capabilities are going to be present on users' machines and use them to make their own applications easier to write and more saleable.
Consider that when the EC ordered Microsoft to remove the capabilities for a special version of XP in order to benefit RealPlayer, the first company to complain was... Real. The reason? RealPlayer used the same capabilities as Media Player. Internet Explorer and Media Player as the user sees them can be considered only interfaces, easily replaced without changing the underlying code.
With the increase in tools as well, Microsoft is attempting to provide a platform useful for every purpose. With the advantage of the best possible connection to Windows and Office. On the pc. If you speak of the importance of the browser as a platform, you're speaking of Internet Explorer and thus of Windows. Instead of the browser replacing the operating system, the operating system is replacing the browser.
For Microsoft, it's a good strategy retaining developer loyalty and user sales at the same time. When developers write for Windows because everyone uses it and Windows is purchased by everyone because of the developers' products, that's called the network effect. It's a good way to grow a new industry, though whether it still is good is a different question.
In brief (I know, too late.), Microsoft will make use of any new technology to increase use of its products, current and future, based on maximizing profits. Any competing model will have to defeat not just directly comparable software, but Microsoft's whole product list. That's not easy.