Yes, that's exactly the problem in our society: men have no middle ground - it's either chest-thumping football watching and namecalling or gay. Guys can get along, appreciate, respect, and honor each other without being attracted to each other. I think the gay community is too eager to label something "secretly homoerotic" in an effort to make homosexuality seem more universal, and to force straight men to admit they have some "gay tendencies." It would be more productive, imo, to show straight men they can be less "big dumb male"-y without being slapped with "Ha! You're more gay than you think."
The gay community would certainly benefit from additional empathy, but I think society in general would benefit more from recognizing and embracing nonsexual male intimacy for what it is.
And obviously the media plays a part as well - "Lord of the Rings: secretly gay?" gets more notice than "Lord of the Rings: two male hobbits enjoy a platonic hike together."