In re "The State of the Ninja," by Grady Hendrix:

I couldn't help but notice that Hendrix grabs his audience by using, in the second sentence, the same kind of "insincere hipster ninja worship" that he explicitly condemns in the piece's second to last line. He begins the piece by saying that "Ninjas are everywhere. . .there is probably a ninja clinging to the bottom of your desk right now." As if that kind of played out gag weren't bad enough in itself, halfway through Hendrix completely changes his tune, ditching the Real Ultimate Power Robert Hamburger c2003 "ninja's are totally awesome" schtick in favor of a sincere, let's-get-real, anti-hipster, post-Hamburgian snobbery. Toward the end of the piece Hendrix calls out the "shallow and callow" "sad men-children" who spend their time making fun of ninjas over the internet; this from the guy who, early in the same web-article, writes the sentence, "In fact, ninjas are so lethal that it takes an enormous effort of will for them not to kill you."

I guess the question, then, is whether this kind of hypocrisy is done purposefully. Any thoughts?