Does the FT want more subscribers, though?

An FT editor visited one of my J-school classes. His biggest boast was that the average income of an FT subscriber was something astronomical -- something in the neighborhood of $500,000 per year, if I remember correctly. This was six or seven years ago. Think of the ad rates.

A subscription drive targeting WSJ refugees would dilute the brand. Maybe it wouldn't be worth it.

Who reads that Neo-Con propaganda rag A/K/A The Wall Street Journal anyway?

I swiched to the Financial Times years ago and would highly recommend it to anyone who is sick and tired of the Journal's pro-Bush Cabal slant.

If Rupert Murdoch buys the WSJ, maybe he''ll turn it into a corporate version of the New York Post with its great tabloid headlines so that a headline like

Analysis of Avandia Finds
No Increased Risk of Death

By JEANNE WHALEN and ANNA WILDE MATHEWS

will have a subhead like

Users Say Side Effects of Anal Leakage and 24 Hour Erections Not A Problem