Gun owners not always hunters
by
JPR9954
12/21/2007, 1:59 PM #
The first mistake this article makes is to assume that gun owners equal hunters. There are many gun owners who own guns for target shooting and protection who never will hunt a deer or shoot a quail.
The second problem is that currently there are only two publicly traded firearms manufacturers - Smith and Wesson (SWHC) and Sturm, Ruger & Co. (RGR). You could add Alliant (ATK) if you wanted to include powder and ammo manufacturers. Alliant, by the way, is doing just fine thanks to ammunition consumption in Iraq and Afghanistan.
This brings up another point that is related - the cost of ammunition is going through the roof due to increased demand by the military and the cost of commodities like copper and lead.
Finally, this article ignores the sales of weapons like the AR-15 aka The Evil Black Rifle. One need only go to sites like www.ar15.com and see the traffic to know this is where the action in the gun industry is right now. Sales of the AR in all its combinations and permutations make it the best selling firearm in America. Evidence of the importance of this part of the market can be seen in the fact that Remington just brought out their first AR. The same Remington that has been outfitting hunters with bolt-action rifles for many a year. I should also note that the mega private capital firm Cerebrus Capital Management who is buying Chrysler is the new owner of Remington. They also just bought Bushmaster, DPMS Panther Arms, and Cobb Manufacturing - all AR makers.