An earlier poster writes, correctly, that "luxury goods are sold on perception." Apparently, that perception includes the image of Westerners, or at least those Westerners who can afford luxury goods, as lords of the earth. That's particularly true of British luxury marques, which trade on the memory of the palmy days of the British aristocracy.

Calling a casino the Taj Mahal is reminiscent of the Raj. Buying a Jaguar built by a prosperous and powerful Indian multinational corporation is an unpleasant reminder of how things are today.