Let's go through this:

1. Hillary Rodham Clinton. Looks great as initials: HRC. Way better than the alternative (HC makes me think HiC-cup). But,

2. The 3 names make her sound very upper crust, maybe she wants to sound more like a "regular person".

3. Or, maybe the name just takes up a lot of space. I sucks up valuable printer ink! It's too long for a bumper sticker or a picket sign. But both her first and last names have 7 letters (unlike her odd-duck 6 letter middle name), so they would balance each other in bold print.

4. I can't think of any other candidates going by 3 names. Sometimes you want to stick out and be different, but maybe this isn't the way she wants to differentiate herself, especially with her past name issues.

5. I can't think of anyone who really cares that much. The last (final) name is the one that is most important, and to be honest, I hadn't noticed this change until this blog brought it up.

Next "issue"?

I have a hyphenated last name. Sometimes I use both names, sometimes I use the first last name, sometimes I use the second last name. It's my name. I can configure it however the hell I want. This is a complete non-issue.

Hillary had kept her own last name of Rodham when she and Bill married in1975, and went by Hillary Rodham only after her marriage. When Bill was running for governor of Arkansas, she was pressured into giving up her own name and to become "Hillary Clinton", so in order to not offend traditionalists who hate the idea of women having their own names.

I would say that her going by Hillary Rodham Clinton is a way to partially reclaim her own last name that she was compelled to give up so many years ago. Indeed, I wish she'd had the balls (ovaries?) to have resisted the pressure to take on the name of Clinton in the first place and stuck to her guns.