Death has always been, to put it mildly, a problem. But only
with the rise of the funeral home has it become a financial problem
too. The death of the home-parlor-based funeral led to the rise
of funeral-parlor funeral, and there is some evidence that the death of
the former was helped along by the latter.
But absurd fees, to
say nothing of pressure put on the living by funeral industry workers,
have driven the cost of a funeral up into and in some cases well past
new-Toyota territory. And for those willing to forego the expense
of the modern funeral, it's possible to get rid of the no-longer-living
for well under $1000.
If the industry as a whole had
followed a GM-style system, then people of modest means would have been
able, right along, to afford a funeral for their dead relatives without
having to dip into retirement funds, home downpayments and tuition
savings. And at the same time, they could have sold titanium
caskets fitted with silver and gold to the well-off-- without making
Joe (and Jose) average feel as though they were being cheap if they
didn't spring for the high end caskets and all the bells and
whistles. Does GM do this? No, they sell people lower down on the
pecking order Chevys-- and they roll out the Caddys for their more
comfortable clients. Disney does the same thing.
Now
the funeral industry has the reputation it deserves, and it's
suffering, just a little, for that. They lost our business years
ago-- my wife and I have plots paid for in a nearby cemetary, and when
the time comes, later we hope than sooner, our kids will have to get
the coffins I build out of the basement, pop us in, and invite the
neighbors over for some food and drink, while we wait in the living
room until the boyos are ready to drive us in the back of a station
wagon to the small town cemetary and say goodbye. The local
funeral homes-- which aren't local any more anyway, just part of some
national chain-- won't have bupkis from us.