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The Republicans' Branding Problem by Nate Silver
by kunigunda

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One of the problems with trying to interpret tomorrow's results as a referendum on the parties is that all of the major candidates seem to be trying their darndest to conceal their party affiliation from you. Here, for instance, is a screen capture of a Bob McDonnell ad from the Washington Post's website.



No mention at all that he's a Republican. Hell, he's even using the Democrats "traditional" blue color as his background, although he's wearing a sporty red tie.

Go to McDonnell's website, in fact, and the word "Republican" does not appear anywhere on his homepage. But McDonnell is not alone in this department. Chris Christie's homepage does not identify his party affiliation,

It would be interesting to consider the simillarities
by spreadsheet
and DISsimilarities, between what we're seeing happening re the "Republican" brand, and what we know to have happened with the "liberal" brand. One thing we do know - I think - is that righters specifically targetted "liberal". But..I'm not sure we can suggest the equal-opposite, in terms of "Republican".
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