Fox News is the future of American media
by
opus512
10/27/2009, 8:58 AM #
I don't like it, but it's happening right now anyway.
America has always been money minded, for a short term to use, but modern technology has allowed companies to target markets, which are made up of people, to fraknly a sickening degree.
Modern news is nothing more than another consumer product, to be packaged and branded and sold to consumers like any other retial product. Fox News targets a specific consumer market, one that arguably was being ignored for a long time. But one of the reasons it was being ignored was becasue the market was dominated by pretty much monopolies for so long and they all went after the same piece of the pie, which was all of it.
All Fox did was realize that there was money to be made in smaller pieces of the pie, as long as you owned that entire piece by yourself. This is why there is no other news organization like Fox on any national scale, the slice of the pie is too small to support more big players. Meanwhile the larger general market still supports three major broadcast companies as well as as a cable news channel, because it's a much bigger market.
I look at Fox in as positive way as possible, in the fact that they exist in a vacuum. They have no competition, and that in itself is a good thing.
I don't know why people watch cable news anyway, there isn't enough news to fill 24 hours a day, opinion is going to fill the gaps. Murdoch operates all his European media the same way he does Fox News, it's all opinion news, all he did was replant the same shit from there to here. If there had been money to be made in a liberal opinion news source Murdoch would have started one, but the market was already saturated.
But Murdoch has proven the business model is viable and profitable, as long as you can own your market anyway. Eventually, and soon enough, all news media will go this way. They'll have to, as the populace further Balkanizes along political lines.