jazzguitarman:
I have always found Sue Bird cute and attactive but she is an exception and when she broke her nose and had to wear that mask, well, lets just say it was pretty.
There is only so much time for men to watch sports and they would rather spent their time watching men play than women. For the women sports market to grow they have to get more women interested. I just don't see that happening.
I'm a straight female who watches. More of us would watch if they did less of what you suggest. I watch to see basketball, not "sexy", just like my husband watches to see basketball, not to see Tony Parker is tight shorts. That's a really "guy" thing.
They need to focus on female fans and men with daughters and just leave the casual fans alone. There are more women than men in the US. Market it right and the women my age (40s) and under will come. The younger generation is more sports minded- the fathers will follow the daughters. That "sexy" stuff will turn off fans like me and our daughters. I don't want my daughter doing any of that trash.
And I know men who watch women's tennis because Venus is good. And they have daughters who love her. That's the key. The daughters.
They need to attract me, and I'm not watching to see women in short skirts. I'm watching because I played. They need to stop trying to get casual male fans, because those fans are fickle and causing the NBA itself problems. Focus on the core audience and grow it. Link into the roots netwrok the way the male NBA has through camps and universities.
But don't turn this into the lingerie basketball game to get casual male fans who don't like or respect this game. The female game is different and excellent in different ways, including the running of plays, coordination and leadership. Market to the people who respect that.