Re: The 900 pound gorilla in the room
by
once
10/08/2009, 11:54 PM #
Not really.
Why should I choose this bank over that one on the basis of what the "foreign ATM fee" is? I'm not going to pay it at either bank.
Why should I choose this bank over that one on the basis of what the "overdraft fee" is? I'm not going to pay it at either bank.
The reason these fees don't drive away (nearly all) customers is because very few people actually pay them, and even fewer *believe* that they will pay them.
You can certainly call every bank in town and select the bank with the lowest fee, and you will find some differences, but the vast majority of people figure out how to avoid paying these fees in the first place, and so they simply don't CARE. It would be like deciding where to buy your next basic used car based on which dealer provided the best service for the moonroof that your car isn't going to have.
Every adult needs an emergency cushion. You build it up through the usual blood, sweat, tears, and self-control that any savings it born out of. It means saying NO to every even slightly optional purchase. It sits in your checking account -- just in case you make a mistake -- and you ignore its existence. One person I knew, when she got $100 saved, changed her check register so that no one would know that there was another $100 in the account. That emergency cushion is what keeps you from bouncing checks. It's also what keeps shoes on the kids' feet and buys the fuel pump for the car when these would have otherwise been disasters.
Don't tell me that it can't be done: I've done it, and I've seen others do it. I've seen people trying to raise kids on barely more than minimum wage move from "wolves at the door" to long-term security. All it really takes is wanting this bit of security more than any *thing* in the world -- every single day, for a long time. It took me almost two years to save the first $85. Two years after that, I had five times that amount. If I'd ever stopped wanting it, it could have been gone the same day. If I can do it, you can do it -- if you want to.
I've also seen people not do this. They're the ones who can't say NO when the kids want fancy T-shirts, who "need" cable television, who "have to" go out to eat, and who "just this once" indulge in an expensive coffee drink. They're also the ones that come around crying at the end of the month because they're flat broke and the electricity's about to be turned off. Again.
News flash: You get to pick which category you want to live in. Make YOUR choice, and quit blaming the bank for YOUR choice.