I have twin girls, now four years old. Around the time they turned two, they started recognizing the Sesame Street characters on the diapers. For some stupid reason, I began to let them pick which character diaper they wanted. Well, they would always want Ernie, and there just aren't that many Ernies in a pack. There would be tears and tantrums if they couldn't have an Ernie diaper. So guess what? I stopped buying Pampers. Problem solved! So there you go, Pampers, your genius marketing caused you to lose a customer, who bought a freaking LOT of diapers, having twins and all.