Is there really anyone out there who feels she's saying something vital about herself—what kind of person she is, her hopes and dreams—by choosing Miracle Whip over Hellman's?

Yes. The same person who thinks she is saying something vital about herself by choosing a Mac over a P.C.

Regardless, mayonnaise just plain sucks. It has absolutely no flavor. It's just something fattening to moisturize your sandwich with. I grew up with Miracle Whip and have never understood people that like mayonnaise. There really is no comparison bw the two.

It's true there is no comparison between the two. Miracle Whip makes we want to throw up. I mean literally. Who would want that pickly crap on a sandwich?

If its a tunafish sandwich, miracle whip is a must.

Yuck, miracle whip tastes sweet and just wrong to me. We usually had both in the fridge when I was a kid, but when we were out of mayo, I just put butter on my sandwich!

Put me in the mayo camp, I can't stand Miracle Whip, it's nasty.

That being said, if you like Miracle Whip then more power to you, but I've noticed very little overlap between Mayo fans and Miracle Whip fans, so I'm curious as to whether mere marketing can get people to make a major taste shift like that.

Place in the fridge for both....

Miracle whip for sandwiches and for tuna/ham salads (come on! pickles with Tuna and Ham, the BEST!)

Regular ol' Mayo for Egg and chicken salads and some salad dressing bases....

I grew up with Miracle Whip but have never seen much of a difference. You don't eat it by itself, and by the time it's an ingredient in something else it's interchangeable with mayo.

of course you used butter. because mayo is just fat with no taste. i can understand people not liking miracle whip, because it actually HAS a taste.

perhaps you don't know what miracle whip is. it doesn't have pickles. that's some other random sandwich spread you've had. i've tried that one that's kind of orangish before and it was nasty.

i'll agree with you about the mayo for the chicken salad. i've had some really good ones. but you have to still add seasonings. for some reason, many people don't understand that mayo has no flavor so if you want a good chicken salad you have to have OTHER ingredients other than just chicken and mayo. but you don't want a sweet chicken salad so mayo does work better than miracle whip.

also try miracle whips in your deviled eggs or potato salad. i always get compliments...

carriebwc: And your important words were so insightful and deep!

WHEREare you people getting this "no taste" thing from?! I don't know what "mayo" you're eating, but if it's tasteless, you're not eating the right mayo.

I have no comment about Miracle Whip, I've never tried it, and with a name like that, I don't intend to.

You're right - there is no comparison. Hellmann's mayonnaise is made out of real ingredients - oil, eggs, vinegar, water, salt, sugar, lemon juice. Mayonnaise has been around since the 1700's.

What in he*l*l is mircale whip made out of? Water, soybean oil, vinegar, HIGH FRUCTOSE CORN SYRUP, sugar, modified food starch, eggs, salt, mustard flour, artificial color. Tastes like pickled socks if you ask me.

It's like a "cheap ingredient" version of mayonnaise. But if you want to pay for mayonnaise and get fake mayonnaise, that's your business.

Count me in the mayo camp, it has to be Kraft though. There is something fluffier about their mayo, I've found others to be too heavy.

Also, I agree with Kelitesmom, in addition to the cleaner flavor, I'm also more comfortable with the ingredients. Miracle Whip seems more like a science experiment than a food.

I love this ad though. Not that I think it's effective, but it's hilarious to see a food product from gramma's kitchen trying to be hip. Maybe we can bring back marshmallow fluff and jello molds too. I don't think we are getting enought cold-war era mystery food in our diets these days.