Why the poor and near poor prefer Dollar General
by
revrick
06/14/2009, 9:25 PM #
I live near a somewhat declasse strip mall which has among its tenants both a Family Dollar and a Dollar Tree, a discount supermarket as well as one of those check cashing joints. While my neighborhood has become more integrated since we moved in in 1988, it remains solidly middle class. In fact, the neighborhood elementary school that services it attains some of the best test scores in the Lehigh Valley, bettering those of far more affluent surrounding school districts.
Anyway, these business establishments enjoy a steady stream of traffic and many of their customers are clearly less affluent than my neighbors. So, why do they shop there?
Simple. This strip mall is located right along a well-traveled bus route. Public transportation and not the fact that these stores are less overwhelming may have much to do with their success. In the Lehigh Valley the Wal-Marts are miles out of town in the suburbs. You need a car to get to them. If you don't have a car, they just might as well be located on Pluto as far as the working poor is concerned. That, and the fact that many of the staff at the Dollar stores are Hispanic, which means that somone whose English skills are limited has a better chance of getting help.
Oh, and lest you think I'm too good to shop at these stores, I walk to them quite often. They're great for things like underwear, cleaning supplies and minor household goods. In fact, I can go there to get my haircut, buy some necessities and get a bagel with cream cheese and lox.