The DiTech commercials for home financing from GMAC about <a href="<link>

"> Lost Another Loan to DiTech! </a>were painful, but virtually harmless when it came to instigating impotent fury in viewers.

But, the new DiTech commercials have to be the WORST - meaning, most sinister, insincere, patently false, and patronizing - ads on TV or anywhere.

People are Smart, they say. Then they advertise the benefits of Home Equity Lines of Credit – basically encouraging people to borrow against the shrinking equity of their only asset, to pay off car loans.

All set to a jingle.

It makes me nauseous.

Crappy commercials, but the economics are actually on their side. HELOCs offer tax-deductible interest, unlike car loans. And if you've had any credit problems, the rates will probably be better than the atrocious loan the car dealer sticks you with.

In any case, I think the intended issue was regarding ads that suck, not with whether or not the product was worthwhile.

In this case, the ads certainly suck (although probably would not make my top 5. As to the product -- yeah, if one uses a home equity loan in place of a car loan, it might be better -- but I think the usual end result is still to go too far into debt for things you really don't need, and then take too long to repay them, meaning that you just keep digging in deeper.

If people were smart, then why do I know folks (who should know better), who have taken out home equity loans to pay for vacations and designer clothing?

The ads creep me out.

Implied slogan:

People are smart...our customers, not so much.

100% Agree that this ad may be the worst I have ever seen. The sinister nature is even worse than you say. In the ad it says how other mortgage companies use "smoke and mirrors" to make loans when that is *precisely* what di-tech is doing in this ad. It goes so far as to use a wacky, hipster fun graphic for the word "legal" which is animated and pointing to all the very small, dense, extremely important, and dangerous legalese at the bottom of their ad about your term, rates and conditions. The only accurate thing in the ad is a picture of someone getting sawed in half by a magician. Because that's what will happen to anyone who obtains a loan under these conditions. It is so sad that mortgage companies have basically decided that they can actually mock and deride people directly to their faces. Basically di-tech is saying
"People are smart. Too bad you're not though because you're about to get sawed in half with one of our smoke and mirrors loans, jackass."

I agree with you, if especially for the reason people are not smart. Every time the commercial comes on, I say "PEOPLE ARE STUPID!" Haha

I am not horribly smart myself, but people, as a rule, are not smart -- seemingly more and more anyways. For some reason, these commercials do grate on me as well.

DiTech is notorious for bad commercials. Any ad that starts out with "People are smart" obviously thinks that people are stupid enough to fall for a little bit of patronizing.

Whatever their ads now though, I hope I never see their fat little pretend banker ads again - "Lost another loan to DiTech!". So bad.

I can't understand why the ad states:"people are smart". As well all know we all do stupid things. But, the majority of people I have come across lately well, just are plain dumb and wouldn't know a boy from a girl if it weren't for her having a larger chest.

If people are so smart why are we still in IRAQ???

I take offense that the crooked loan guy in the DiTech ads is a gravity challenged individual. Why not a thin, cigarette-smoking man of Mediterranean descent. Why is it a fat white guy??

A pox on your demonizing people who face enough challenges!!