one reason obese people often don't rate themselves as obese is because the medical definition doesn't square with most people's idea of what obese -- or really fat -- is. the little-reported truth is that health authorities, in part for political reasons having to do with establishing a public health crisis and increasing research money, arbitrarily lowered the weight (or BMI) that establishes someone as obese. (they did this right around the time our obesity epidemic skyrocketed). by the current medical definition, most people become "obese" versus "overweight" when they gain a mere five pounds. the average person would not look at a borderline obese man or woman and think they're terribly fat. in fact, by the BMI defintions -- which are highly flawed, not accounting for body type or muscle mass -- some people would end up looking downright gaunt if they strictly followed the normal-weight guidelines. this was highlighted to me when i watched a TV show on obesity; the host was clearly not fat, and yet by the BMI standards he was actually obese. it was a striking sight.
for those who have not experienced the stigam of obesity it's easy to wax intelluctual about social trends and norms. the reality is far more unhealthy -- i would argue that social stigma causes as many, if not more, health problems as any conditions related to weight. i know of what i speak -- while now "thin," i used to weigh 40 pounds more. perhaps some obesity money should go to studying the deleterious effects of social isolation (and by the way, no one who's fat hasn't tried to lose weight.....)