This article is filled with moral equivalencies that real "religion writers" would find offensive and completely immoral. Hey, I've eaten dead animals so Jeffrey Dahmer and I are the same, right? Jack Kevorkian assisted several people in killing themselves so he and Hitler are the same, right?
I believe this author is either too stupid to realize that he is lending creedence to a shady business that calls itself a religion, or he is somehow benefiting from the article. Either would be morally reprehensible.
The next time he decides to write an article about religion he will be just the same as the Zodiac killer, right?