Issues are mostly irrelevent. I don't care what Obama's tax plan is or McCain's tax plan is. Maybe one voter in 100,000 has the expertise to actually analyze them thoroughly - and such an analysis would necessarily be fraught with all the uncertainties of economics. Even then, the tax plans will be unrecognizeable once filtered through the legislature.
What I do know is that a vote for Obama is a vote to steal the hard-earned dollars of middle class American and a vote for McCain is a vote to make corporate fat cats even richer. How do I know this? Because everyone else does. That's what the other 99,999 people think about the tax plans, and that's how they're going to vote. The election itself is just a very large sample-size poll on which way Americans want to go on this - and many other issues.
So while issues do matter, they only matter in the most superficial sense.
What does matter is character.
But not character as you might understand it.
It doesn't matter if Obama did cocaine or McCain dumped his first wife. What does matter is whether or not they've managed to already acquire the sense of responsibility for others necessary for the office of the Presidency.
Anyone seeking the highest office in the land obviously has a rather over-inflated sense of their own importance. And anyone who succeeds in landing the job will ultimately be beaten down by the sheer importance of what they're doing.
So what 'character' really means in this case is how long the nation has to endure a self-aggrandizing fool before that fool recognizes that the job is more important than they are.
If this election were in 1992 and we were standing at the 'end of history', I'd say go with the Bill Clinton of the bunch. Mogadishu was a cheap price to pay to educate a President on the true nature of his task.
But it's 2008 and the challenges are much greater. I have absolute confidence that when Russian tanks started rolling through Poland, President Obama would step up to the plate and do his absolute best for his nation. But I have more confidence that President McCain wouldn't end up facing the problem in the first place.