>> You realize that the best seller list is not a rating of how many books are sold to readers, but how many books are sold to wholesalers, right? You understand that, right? So if you have a lot of money - let's just say someone wants to donate to a campaign but they have already gone over the legal limit for campaign contributions - you can buy this book wholesale in large lots and make sure it hits the best seller list. <<
You may disagree with the poster, but the sarcasm is a bad idea because you aren't correct. There is no single formula or approach for setting best seller status. The NYT best seller list, as is pretty well documented, relies on sell through at a number of bookstores, though the newspaper does not release the list. People claim Amazon best seller status, but that is a transitory thing, with volume over a given period of time affecting sales rank. Wholesellers would actually be a fairly poor indication, as far more books would go through major distribution, and the big sales into a B&N, Borders, or Amazon tend to be direct purchases from the publisher, otherwise the retailers woudln't get the margins they need. There may be some best seller lists somewhere that depend solely on wholesale, and certainly there are figures for book movement through distribution, but that would be pretty unreliable because it likely wouldn't indicate returns, which can be very high.