I’m trying to imagine what cranial crisis would have to occur for me fork over seven dollars to rent an airline pillow. I’m stumped. Pillows on planes aren’t like bowling shoes - you don't need then to get in the game. How did this idea start? Overwhelming demand? Have thousands of new pillows been put into service?
Until now, pillows on planes were like quasars, we know they exist, but nobody’s actually seen one. Pillows on planes are like great parking spaces, or Carlos Santana suddenly stepping in with the bar band at the joint you dropped in for a quick one after work - things that happen to other people, but never you. Pillows are the golden Easter egg in the overhead.
As I was imagining this surreal conversation, by which I hand over a twenty and patiently wait for change, because stews never have change, I put myself in the stew’s place. Selling drool crusted mini-pads. Five years of high school for this? Now I’m a tough guy, I can, and have, slept naked in cast iron bathtubs, dozed on plastic bus stop benches, and in cases of rain, napped in phone booths; so, I can get along without that used Delta wash rag, salvaged from first class, stuffed with left-over foam peanuts from the cargo hold.
But how does the conversation go with the 102 year lady with the crepe paper face and bones sticking out like broken branches through her lime green sweater vest. “No I’m sorry mam. If you need a pillow to keep your arthritic neck stable, so your cervical joints don’t crumble like Bleu cheese if we hit turbulence, I’m afraid that will be seven dollars. No mam, no exceptions. How about a Fresca? That’s only two bucks!”
These are strange and desperate times the airlines tell us; no kidding! It’s hard to imagine there was time comedians made a career joking about the perceived nuttiness of the industry. And that was back in the good ole days, before strip searches and bag lunches. It’s nuttier now I suppose, just not as funny anymore.
I understand they need the cash flow and I really don’t mind some of the charges. No, I don’t. Most people think eight bucks for a cocktail is outrageous, but I’ve paid that much many places. So have a lot of folks. The issue is …usually at that price, a girl named Honey Bun is naked on my lap, sucking on my ear, and whispering about VIP room afternoon discounts.
Of course, I don’t expect that level of service in coach, but eight bucks for a plastic cup and mini-bar bottle of cheap hooch, I’m thinking a little chit chat, and a partial Bunny Dip is not out of order. At the very least, the airlines could re-implement the height/weight guidelines, and maybe a uniform re-evaluation. The value of any adult beverage improves with the scenery. These guys are suppose to be value conscious.
(A quick note on in flight beer. Just freaking stop! In thirty years of flying and beer drinking I have never, ever, had a cold one on a flight. That rack of beer just takes up room for the three card Monte game I’m sure is on the additional revenues blackboard back at corporate marketing.)
When it comes right down to it, these guys just don’t get it. They tell us they can’t raise fare prices because even a few dollars more, and the consumer will switch airlines. (collective pause, inhale…) Well…NO SHIT!
When the only difference between the four biggest airlines is, that the best one only looses your bag some of the time, rather that most of the time, the selection process is pretty straight forward. Search price online, hit send. A process at least as satisfying as encountering an airline employee these days. Usually more so.
Prices go up, first law of the competitive jungle. But the airlines are in a box, crouched in the corner, pissing themselves like a terrorized Chihuahua. The best they can think to do, is man handle what’s left of their beleaguered staff and set them up like barkers in the midway selling trinkets to the tourists. So why can’t these coporate monkey’s jump up to baboon pricing?
Could it be that the major airlines have spent the last twenty years torturing their customers like inmates at Buchenwald? We expect nothing from them, we are willing to pay even less. Our only expectations are that; at the check-in desk, we’ll be harassed for ‘our papers’ like panicky refugees on a heli-pad in line for the last flight out of Saigon, a savage crunch as our luggage is shot-putted onto the bag cart, and an impromptu prayer circle at the boarding gate where we plead to the gods that we won’t spend more than two hours holding our pee out on the tarmac.
If our flight does manage to get airborne, we spend the next few hours cramped like Copperfield in a magic box trick, chewing our knees, to be helplessly assaulted by carnival hucksters in crew uniforms. From his grave, PT Barnum is sorry he missed this animal show. They can’t even figure out how to swing us a couple of bags of peanuts. On my last flight, I advanced the idea of continuing to give out free peanuts, but to cut costs, they could pour them out into our hands from giant Costco bags.
When it comes to better mousetraps, big American corporations are sleeping with the fishes. The airlines are leading the way. The last American innovation that still has competitive traction is Spam.
100 years of car building and marketing and General Motors couldn’t figure out price was irrelevant - people didn’t buy their cars because they built crap. And even when they tried to do better, people stayed away because they were perceived as crap. Mercedes, BMW, Toyota, sell cars literally as fast as they can make them. And I don’t see too many 0% financing or rebates from those guys.
United Airlines thinks 50$ baggage fees and seven dollar pillows are the only way they can compete in the market place. Not surprising - these are the same guys that didn’t notice that 19 angry looking Arabs with weapons were acting a little fishy. So when they put their heads together, charging old ladies for pillows we shouldn’t be surprised.
Obviously they need things spelled out. They're are still at the chalkboard debating potato(e) with Dan Quale. So I’ll speak slowly.
An experience with your airline makes lunchtime at the Gulag look like a Happy Meal. It’s not the price we object to - it’s your operation.
Stop loosing people’s bags; and stop packaging your customers like veal in flying feeding pens. Throw a few free news papers around the boarding gates and put out some bottled water during delays. Answer the damn customer service phone - for free. Give your employees a little respect so they can give us some...and a couple of fresh uniforms, and steam clean those freaking’, gagging, nasty seats in coach. In general, make the choice between flying and gum disease less of a toss up.
The majority of flyers would have no problem adding a $100 or even more to the price of a ticket if airlines would stop the bull shit. Get in the game. We make big girl and boy money decisions all the time. Run your company like a business, not some governmental low income housing program. People want to give you an extra $100... at lot more that the deal they’ve got right now.
Most flyer’s have enough budget to pay for something worth buying. What we can’t afford, is the Bambi Meets Godzilla mosh pit that you call American air travel.
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