I would have to agree with someone else on this thread. I am not quite certain as to which article this is referring to. However, I don't think Pink or the color pink for that matter is an entirely negative thing.
I happen to like the color pink, as well as a whole slough of other colors, but that doesn't mean when I where pink I am subconsciously thinking of, as you put it, "pussy." It is a bright, warm color. I believe a bit of color in anyone's wardrobe is something to be admired and goes away from the humdrum of straight black.
Also, the line Pink is not as offensive as another company's line--for instance, Juicy Couture. Seeing Juicy written on the back of sweats is more offensive to me than Pink.
And as to one of the opinion pieces, I do not think it was VS's intent to target Pink to the tween and teen crowd. I believe its primary goal was to attract the college students. This is why VS now specifically makes a subset of the Pink line with official college logos for state colleges as well as for the Greek system.
Also, VS has admitted that the growth of its Pink line and approach to target a younger crowd has taken a toll on its original customers--those of the career aged, middle aged type and has expressed its desire to tone down the raunchiness and cater again to its older clientele.
That and the VS Pink line is really comfortable. And whereas the article said that Pink showed too much skin, it actually doesn't. I walked into the VS store and have seen their site online and I don't really see how Pink sweats are revealing. They cover everything up. I saw no indication of midriff baring shirts as the article claimed. Even on my campus, when I see girls wearing the Pink line, none of it is revealing any skin.
Yes VS has a tendency to be in your face with its sexuality, but I do not think it is entirely fair to paint them as the devil's spawn in the situation. They came out and publicly said that they wanted to tone it down.