Bad Execution Trumps Intentions
by
howlless
07/15/2008, 8:53 AM #
Of course The New Yorker intended for the illustration to be satirical. The problem is: satire, and satiric caricature, are hard. Really, seriously hard. And this cover completely fails at it.
There's a subtlety to the art of satire, a certain je nais se quois that differentiates it from other forms of humor. Remember the golf magazine earlier this summer that marked certain poor comments about lynching Tiger Woods by putting a noose on the cover? I'm sure that editor thought he was being satiric. Guess what? Intentions don't matter; execution and perception do. There was no complexity or subtlety to the cover; nothing to suggest it was anything other than a noose. So everyone perceived it for what it was, and the editor lost his job.
The New Yorker illustration suffers from the same problem. The concept is simple enough: convey in caricature all the smears about the Obamas, and this in and of itself will look so absurd that it will be funny. At some point, however, the illustrator or the editors should have realized what was self-evident: the very fact the these absurd smears are gaining traction means that no simple illustration of them will have their intended effect.
Because the drawing is executed so straight-forwardly and earnestly, it doesn't look like a parody; it looks like an attack ad. It doesn't look like it's making fun of people who beleive the smears; it looks like a way to ingrain those smears in people's memories. Put this drawing on the National Review, and would it seem out of place? Would it seem like they "didn't mean it that way"? Of course not.
Any satire that can be easily used to further the viewpoint it's trying to satirize, is, by definition, a failure. The New Yorker cover fails abysmally