Wow - reading Bing on Slate was like seeing the Man With the Yellow Hat give a TED lecture. What a pleasant surprise.

"Each of us, to be successful in this business world, must create a fake person better suited than we are to master whichever particular universe we are destined to inhabit."

True, but unsettling. The more I get embedded in a work personality, the harder it is to turn back into me after 5PM (or 8, or 9, ...). At least Bing and Fake Steve Jobs got to work with real pseudonyms.