This may be the all-time distance champ for catch phases. It never caught on too much in the beginning, and has managed to keep its hold on the popular conscience. Any thoughts?

Beauty, eh?

there are times when nothing else conveys the clarity, the emphasis.

this one must stay on the books.

Yeah, that's a good one. It's a slow burn creeper as far as popularity, and having the mother of all expletives keeps it from too many public utterances.