Why did it take so long to write a new ad report card? I've been checking this site like a lunatic almost everyday since mid-May without anything new to read until now. In any case, I'm glad to see Seth's back at his computer, writing away so that I can avoid working a little longer. It also improves my TV viewing, when I haven't DVRed or paused long enough to fast forward through commercials, I now have a bit more knowledge to analyze all the really dumb/really smart ads.