The constant boldfaced words reminded me of sixth grade language arts class. Remeber those textbooks where they would put all the vocab words in bold? And they were always words that you already knew, like enormous. I kept waiting for an annoying teacher to say "Now class...."
The broken up paragraphs were also annoying. A paragraph should be a complete unit, not just a sentence, unless it's for emphasis. All that broken up text is what makes online articles harder to read than paper ones. You constantly have to stop and start your brain.