I think Hillary Clinton got caught in the crossfire on this one.
Many older feminists, not all but many, felt that having a female president was a way to finally WIN the war on um..patriarchy, or the system, or something. (I'm guessing here.)
I guess POTUS is THE job that women have so far never been "hired" for.
And they seem (I'm still guessing) to feel that women who voted for Obama over Hillary are either subconsciously "sexist" or are not supporting their effort to "take" the white house for womankind.
Perhaps they still see it as a male vs. female gender war? I don't know.
Whereas many women who voted for Obama did so because they just like him better. He's younger and so has greater appeal to many of us under 50's in the first place. He's from OUR culture. I couldn't believe it when no one in the Clinton campaign got the Jay Z reference, and became offended.
He did not feel that he had to use the word "obliterate" in order to appear tough enough to be commander in chief. He did not feel that he had to belittle Hillary Clinton's experience in order to appear competent.
He kept himself under control and calm. She really lost that several times and came off as pretty harsh.
I'd have voted for Hillary if she'd been the nominee, but I happened to like Obama better, so maybe I'm not a great test case.