I have to agree, I don't think I've ever seen as shit an ad in my life. It wouldn't be half as bad if it didn't take itself so seriously, but it's so ridiculously pretentious you'd be forgiven for thinking that it was heralding a new cultural era for mankind, and not trying to fob a frickin handbag on you. I did notice though, that the only shot of a bag consisted of the weepy lady walloping her beau with hers. Maybe that's the tag...Louis Vuitton, better than Mace for getting rid of unwanted male attention.