Seriously. The one thing that costs us nothing is a name. We could name every single professorship in the country, and not lose anything as we sell all those names to people overseas.

People don't often use most of the names, anyway. There are more 'squares' in Cambridge MA than you could ever remember. We only remember a few - Harvard, Central, Kendall, Davis, Union, Brattle... not the dozens or hundreds of others. Also consider the library at Brown Univ., the John. D. Rockefeller. The foundation that funded it was very annoyed that students were all calling it 'the Rock' and it was even appearing that way in university literature. They wanted the 'Rockefeller Library.' No such luck. Students, in protest, started calling it ... the John. The Foundation backed down.

Also, names can sometimes be sold repeatedly; they can rename a few things, like the Boston Garden - though that steeply depreciates naming rights, and should probably be minimized - or even better, made illegal. To protect our exportable patrimony.

While we find other things to export, other than jobs.