I'm a vegetarian, and I really appreciated the article. There are a lot of militant vegetarians/vegans out there; there are also lots of us who view it as a personal choice. My husband doesn't eat meat and I'm more than willing to cook it for him, he in turn doesn't care that a lot of our meals have tofu or are meatless.
But in responce to your post, I think you are having a hard time getting it because you don't understand the reasons behind many people's choice to go meatless. Not vegetarian is against meat because it kills animals. Some people are vegetarian for health reasons, others because it is more environmentally friendly (and economically sound as well; part of our current food crisis is due to increased demand for meat around the world.) I for one became a vegetarian after I learned the world cannot support the Western diet. So I don't find the idea of eating meat repulsive.
People also don't think they are kidding anyone when they eat vegetarian substitutes. No one sits and eats veggie bacon and tries to convince themselves that they're actually eating real bacon. But we all grew up with a particular diet and sometimes it's nice to participate in our family's American culture. If everyone is sitting around eating bacon and eggs for breakfast, I like to be able to cook up my own bacon and be a part of that instead of sitting in the corner eating grapefruit. No one is trying to pretend soy milk is real milk, but milk does play a big food role in the US and I don't think I should have to give up cereal, hot chocolate, ice cream, or eggnog just because I've given up animal products.
And I would like to call your bluff when you say you would rather be served "real" vegetarian food (whatever that means.) I have yet to find a non-hippie American who enjoys being served lentils, though they are consumed quite often in Europe and India. Most Americans also have a problem with tofu.