Obama has actually done an excellent job of not making his race the issue of the campaign. Since the day he entered national politics, everyone that was paying attention knew that he is the son of a Kenyan exchange student and a white mother from Kansas. That should have been the end of the story.
Since that time, though, it has been his political enemies that have been playing the race card, not him.
First, we were told he wasn't really black because he has white mother and a black father, who, himself was not the grandson or great grandson of slaves. Stephen Colbert brilliantly mocked this notion by asking Debra Dickerson, the hack that originally espoused this notion, why doesn't he just run as a white guy, then?
Next, FOX News and the right wing punditry immediately began making an issue, 100% absolutely related to his ethnicity, that he was secretly a Muslim, schooled in a madrasa, and, get this, has "Hussein" for a middle name.
If it wasn't bad enough that fools on the other side of the isles as well as a minority of fellow blacks were questioning Obama on racial lines, members of his own party jumped into the fray.
First, Bill Clinton very stupidly attributed Obama's success (and his wife's failure) in South Carolina to his race. (Make no mistake about it, that is what he did.) Never mind, that in the last primary in South Carolina, Al Sharpton, who campaigned widely there, came in third behind Edwards and Kerry.
Next, once Obama had established a solid lead, Geraldine Ferraro came out, ignoring every presidential race in history, and claimed Obama was only doing so well because of his race.
Interestingly, the only other time in the history of our country in which an African American did somewhat as well in primaries, Ferraro made near identical remarks (even though there was a 20 year lag in-between). Never you mind that the comments were about the same candidate to whom Bill Clinton compared Obama's South Carolina success. Never you mind, it was the same individual in whom Bill Clinton took refuge when his philandering became public knowledge.
Of course, Hillary Clinton, herself, could not leave well enough alone and, following Tim Russerts idiotic lead, decided to push Obama further on his denunciation of Louis Farrakhan. Because we all know that if one crazy black man endorses another black man, the second black man must have the exact same political beliefs of the first.
Interestingly, you do not see Clinton putting the same foot forward in question John McCain's embrace of hate mongers like the late Jerry Falwell and the ever-living John Hagee.
From there, Obama's race became even harder to escape.
Once again, thanks to FOX News, a huge stink was raised that Obama attended, get this, a predominately black church that, get this, actual had a firm commitment to its distant and not so distant relatives in Africa.
Hold the show, did we ever hear FOX news attack Lieberman's temple for having a firm commitment to Israel? Or any church, for that matter, that has a firm commitment to Israel? Of course note. But big scary black people having a commitment to a continent full of black people is just awful, no?
So, while the very public views of evangelic Christians, whom many politicians of both parties embrace, are known--from blaming the Sept. 11 attacks to homosexuals, feminists, and the ACLU to saying God wiped out New Orleans with Hurricane Katrina because of a gay pride parade--the media made a concerted effort to find some questionable comments from Jeremiah Wright. And in 30 years at the pulpit, they found a couple.
So, while every white politician is given a right to associate with the most radical of Evangelicals, Obama was immediately denounced and the views of Wright automatically become those of Obama's. We were now being told that Obama, himself, was a radical black separatist that hates America.
Finally, Obama stepped out of the shadows of avoiding the obvious--the color of his skin--and delivered an amazing speech on race.
So, sorry, I must wholeheartedly disagree with the characterization that it is Obama and his supporters that have played the race card. Frankly, we do not give a shit about the color of his skin. It is everyone else that has made it an issue in one regard or another and now, after being silent, we are swinging back.