"The truth is, brownies are unnatural to begin with. In order to lose weight, people have to permanently change the way they think about food. And that's a tall order."
It isn't a tall order, it's very simple. My mother didn't make dessert except for Holidays. There was no money for the sugar and chocolate. There was no money for candy bars, sugary gum, cookies, cake, anything sweet. We got 3 square meals a day, because that's all my parents could afford. No snacks except Saltines once in awhile.
I don't crave sweet things, because I never had them. When I bake now I develop a powerful sweet craving until the dessert is gone a few days later. Then I stop craving it after 2 or 3 days. That's about the length of time it takes me to get off my caffeine addiction too! You crave what you are addicted to. The trick is to not start down that road. Fat kids, and fat adults are a direct result of not limiting access to wrong foods from the start (oh AND a penchant for stillness).