As we reported on our site www.joeytomatoes.com

Title: It's Mine
Client: Coca Cola
Client contact: Todd Arata/Pio Schunker
Agency Biz Affairs: Teresa Lutz
Format (length) TV/Cinema : 60
Launch date 2/3/08 (Super Bowl 42)

- PRODUCTION CREDITS -
Wieden+Kennedy
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Account Team: Ryan Peterson
Production: Company MJZ
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
MJZ Producer: Emma Wilcockson
MJZ Exec Producer Eric Stern
Production Designer: Robb Buono
Balloon Consultant: Starbound Entertainment
Editorial: Whitehouse
Editor: Russell Icke
Post Producer: Justin Kumpata
Assistant Editor: Joanna Manning
VFX: Mill
VFX Supervisor: Angus Kneale, Andrew Proctor, Asher Edwards
Lead Flame Artist: Dan Williams, Angus Kneale
Flame Artists: Randy McEntee, Pheng Sisopha
Assistant Flame: Greg Gilpatrick, Anu Nagoraj, Suzanne Dyer, Elizabeth Koenig
CG Supervisor/Senior CG Artist: Ben Smith
CG Artists: Andrew Proctor, Jong Jin Choi, Keith Kim, Glen Swetez, Rob Petrie, Kevin Ives, Justin Zurrow, Wyatt Savarese,Mike Panov, Joshua Merck, Dylan Maxwell, Douglas Luka, Vince Baertsoen, Yann Mabile, Tomas Salles, Yorie Kumalasari
VFX Producer: Bethan Thomas
CG Producer: Asher Edwards
Telecine: Fergus McCall
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Rossini Overture
Music Exec: Producer Kelly Fuller
Sound Design: Gus Koven
Mix: Color
Mixer Kevin Halpin

The Commercial And The Rest Of The Story

It's Mine" is a combination live action and computer generated spot set during the famous Macy's Thanksgiving Day Parade. When a giant Coca-Cola contour bottle balloon joins the parade, a good-natured tussle ensues among the skyscrapers of New York as several well-known character balloons vie for the floating Coke. In the end, the surprise victor shows that even a perennial underdog can triumph on 'The Coke Side of Life.'