Having spent some time on Guiliani's Gather site - it becomes blatently clear why he has so few connections - someone - not him - has only posted one article, and it's a boilerplate type "commitment" to the American people. It is not personalized, and while 10 people commented on his "Commitment," Guiliani failed to respond to any of the comments. Gather is not just a "Push" or passive medium for people to show support. It's about dialogue, which means actually engaging with people. Not one reply from either the candidate or his surrogates. Clearly, the Guiliani camp just-doesn't-get-it.

If this was a well researched article - the author would have known this. Not all social networking sites are created equal.