The problem with this article - and why Guiliani has failed to get more than 35 connections on Gather is simple - Gather members join and interact, connect, post original content, and comment on only each other's work - and that has to be a real person - not a surrogate. If Guiliani himself was actually posting original content - along the campaign trail, and interacting with the Gather community, as well as commenting on other people's articles and making and effort to connect with conservatives and others on Gather himself - he would find himself a lot more popular.

This is the huge difference between Gather and sites like Facebook - Gather is all about actually developing a dialog between members. The high school and college type facebook or myspace friends concept where you connect, but never interact - is completely missing from Gather.