I wasn't convinced that Dan's got his perspective right. This, and some lousy examples...

Certainly luxury items have a certain cachet that carries them. This may not be true with handbags, you can buy Louis Vuitton handbags all day long in Shanghai and not stress a twenty dollar bill, but Jags??? The author seems to suggest that ownership by Ford didn't effect the Jaguar nameplate. But on the other hand, if that was true, Ford wouldn't be trying to see Jaguar, would it??

And the the Trump Taj Mahal??? Come on, does anybody really consider that the little old lady from Philly is thinking anything about India as she gets off the tour bus at the front door?

There's an important point here, but this article didn't make it.