But it's nice to see it kind-of validated in a study.

This paradigm was strongly visible in the '60's during the Viet Nam War. The delinquents in my high school were signing up for Army service in droves so they could ship off to "kill gooks", while we draft dodgers volunteered at resistance centers where the walls were papered with posters showing great-looking (fully-dressed) women over the caption, "Women say 'Yes' to men who say 'No'."